Life Savers are introduced to the world. Chocolate maker Clarence Crane wanted a sweet treat that could stand up to the summer heat, and what he created was the original Pep O Mint® flavor. He called them Life Savers because they looked like little life preservers.
Edward Noble founds the Life Savers Candy Company and begins using the iconic tin foil roll pack that we all know and love.
The three original hard candy flavors of Lemon, Lime and Orange are joined by Cherry and Pineapple to create the famed Five Flavor Life Savers roll.
The classic Butter Rum flavor joins the Life Savers line up.
During World War II, the Armed Forces are supplied with 23 million boxes of Life Savers. Rolls of Life Savers are packed into American G.I.'s field ration kits as a reminder of home.
Life Savers becomes a favorite treat for children on tight allowance budgets with their "Still only 5 cents" slogan. What a deal.
Life Savers launches a unique lollipop featuring the famous ring-shape. The treat would go on to be named "Life Savers Pops."
Life Savers Holes hit the market, filling the tiny void at the center of everyone's favorite candy.
Life Savers goes gummy! Life Savers Gummi Savers are introduced in three varieties: Grape, Mixed Berry and Five Flavor.
Life Savers find a new place to hang out - the peg bag.
Sugar-free, but sweet as ever, Life Savers Delites are added to the family of flavors. Delites live on under the name Sugar Free Life Savers and are available in both mints and hard candies.
Life Savers Kickerz are introduced, something special for all those fans who like a little sour to go with their sweet. You might recognize these candies by their current name, Life Savers Sours.
Life Savers announces plans to add Blackberry to the classic Five Flavor roll. Life Savers fans rise up and demand their classic Orange flavor back. The people have spoken.
Life Savers joins the Wrigley family.
Life Savers celebrates their 100th Anniversary!
1912
1913
1935
1938
1942-1945
1950
1974
1990
1992
1994
1995
2001
2003
2004
2012
Sweet Beginnings
Edward’s Roll
Fab Five
Butter Rum
Giving Back
Just a Nickel
Life Savers Pops
Life Savers Holes
Gummies Get Going
New Packaging
Sugar Free
Pucker Up
The People’s Choice
100 Years
- 1912
- 1913
- 1935
- 1938
- 1942
- 1950
- 1974
- 1990
- 1992
- 1994
- 1995
- 2001
- 2003
- 2004
- 2012
1912